Meet the Stars of 2025: Trending Squishmallow Characters You Need!

The world of Squishmallows is constantly expanding, with exciting new characters and squads arriving all the time! As we move through 2025, certain Squishmallow characters are consistently topping wishlists and becoming instant favourites for collectors in Australia and around the globe. At The Gift Mart, we're always on the lookout for the hottest new Squishmallows 2025 releases!

So, who's trending right now?

• Axolotl Squishmallows like Archie and Anastasia continue to be incredibly popular, thanks to their adorable gills and sweet expressions.

• Cow Squishmallows such as Belana and Connor remain highly sought after, with their charming spots and friendly faces.

• The ever-elusive Bigfoot Squishmallows (like Benny and Brina) are still a major hunt for many, known for their unique fluffy texture.

• Strawberry Squishmallows, especially Olma the Strawberry Cat and Adabelle the Strawberry Frog, are charming everyone with their fruity flair.

Beyond these fan favourites, keep an eye out for diverse animal themes like dragon Squishmallows, charming cat Squishmallows, and whimsical food Squishmallows. Whether it's an 8-inch companion or a 16-inch hug buddy, finding these trending Squishmallow toys is part of the thrill of collecting!

Don't miss out on adding these popular Squishmallows to your collection!

Browse our extensive collection of popular Squishmallows and other soft toys here: The Gift Mart Soft Toys Collection